At Ground Up International, I utilized my skills in packaging design, marketing asset creation, and branding to deliver impactful visuals. My responsibilities also included photo manipulation, motion media graphics, and creating supporting graphics for activations.
GROUND UP INTERNATIONAL.
Branding + Packaging + Illustration + Marketing Campaign Assets + Activation Collateral // *Only some of the projects are featured.
TARGET X DISNEY BABY.
"Lifetime of Magic" is a marketing campaign developed for Target, showcasing two Disney Baby shoe styles. The campaign aims to evoke the emotional bond between parents and their babies, emphasizing the magical journey of parenthood. My role in this project was to deliver a set of branded press banners, social media posts, and a campaign video, all designed to capture this heartfelt connection and highlight how Disney footwear adds a touch of magic to these precious early moments.
Sams Club x
Bluey Activations.
To support a Bluey Activation at Sam's Club, I created a series of digital assets to promote the event and engage families. The project deliverables included evites, press banners, and social media videos, all designed to capture the playful and engaging nature of the Bluey brand and drive participation in the activation.
